Fresita, a sparkling strawberry-flavored wine from Chile, is enjoyed by sparkling wine drinking enthusiasts around the world. While Fresita has achieved success in each of the different countries where it is being distributed, it was in Belgium, with its virtually unknown brand, that Fresita faced a difficult marketing and sales challenge. Adagio, with its expertise in digital marketing, branding, and e-commerce, was retained by Fresita to both build the Fresita brand as well as to generate sales. By creating a gender-specific marketing campaign, which focused on the goal of introducing Fresita to Belgian women, Adagio was able to successfully implement a program which equated the Fresita brand with “fun” and “active,” and as a drink appropriate for every occasion.
Adagio set-up and managed Fresita’s multi-channel marketing campaign which included having the Adagio team build a compelling Facebook game that targeted women participants who could win a free bottle of Fresita.
Game participation was enhanced through a synergistic combination of social media advertising, links on the Fresita website, and an outbound email marketing campaign focussed on specific and segmented audiences.
Adagio also created a new Fresita website to better enhance a more consistent visitor and user experience throughout each of Fresita’s digital channels. It was the combination of Adagio’s engaging social media marketing campaign, along with building Fresita its new website that gave Fresita the much-needed marketing boost to create the necessary brand awareness and traction with the Belgian consumer.
Adagio also implemented a successful outbound email marketing campaign which featured the Fresita brand in specific shopping apps that directly resulted in increased offline retail Fresita sales.